Genre Analysis

Genre Analysis

I will begin to analyse and underline some of the most known music genres, as there are a lot of varied music types out there; and each of them target particular demographics and social groups in society. This will also help me determine, which genre direction I will take when I begin to produce my own media product; as I will be targeting a younger demographic aging from 18 to 30 years of age. But I will not be restricting an older demographic from consuming the media product, so that is why I will mainly be looking at more relevant music genres but a few older genres so I have a varied idea of what is the ideal product I want to be producing.

R&B (Rhythm and Blues)

R&B or rhythm and blues when not abbreviated first originated in the 1940’s, and has evolved through the decades, its orientation is African American but now it has expanded hugely through popular culture. The music genre R&B sprang into life in the 1950’s where rock & roll was changing and it the term was used to begin to establish gospel, electric blues and soul music. R&B was hugely dominated and targeted towards more urban subcultures ‘prodemently African Americans’.  R&B is still hugely produced and targeted by these social groups, but now has a wider consumption and a slightly more varied demographic.

INDIE MUSIC

Indie music is a popular music genre and has a modern consumption and popularity in and from consumers.  It is also thought of as an alternative rock, and had initially originated in England and targeted small subcultures in England. What gave this genre such an wide appeal, was the freedom the and unrestricted power the genre had, from not having a record label; as a lot of indie music especially in the early 90’s, was released independently. However over time indie music became more americanised and with the force of technological convergence, from popular media sources such as: YouTube, Facebook, Twitter and many more… a lot of popular indie groups where signed by large labels.

COUNTRY/FOLK MUSIC

Country music has been around for decades and is hugely popular in America as it is where the genre was first originated.  It was in the 1920’s southern of the states where the music became so popular it took inspiration from synth rock, western music as well as folk music, which originated in the 19^th century and has slowly become modernised in the 21 century. Country music has been hugely dominated and targeted towards Americans, especially social groups in the southern regions of the United States.

The music usually is formed using instruments such as banjos, guitars, fiddles as well as harmonicas. However this genre of music has been globalised, by more modern folk/country groups such as Mumford and Sons, who have a huge multi-media music platform where they can produce music to satisfy a large demographic.

RAP MUSIC

Rap music is an increasingly popular culture and has a multicultural consumption in audiences. It is described as ‘rhyming, spitting bar’s talking fast with the beat’, rapping was thought to have originated from reggae and hip-hop. Rapping became globalised by urban sub-cultures in America such as African Americans.

This form of music was also target towards urban groups who would relate to the bars the rappers would spit, as a lot of the rappers grow up in a poor location; the majority are young ageing from 18 to 26 years of age. If you delve into their psychographics, their home lives tend to be bad, which affects them mentally, and to cope they rap, which would become relatable to others in similar situations. However rap music has become more globalised and usually degrades women enabling Laura Mulvey’s theory of the male gaze, of how women are seen as objects to be looked at by men, also money became a huge boast in rap, and how you need it to take drugs, spend it on women, and buy nice cars and cloths.

HEAVY METAL

Heavy metal music is an alternative form of rock it was established between the 1960’s and 1970’s, it was originated in America, its roots steams from ‘psychedelic rock’ as well as blues/rock. It targets more alternative social groups, who are not interested in mainstream pop music and want something like rock but more enhanced. John Kay was the first to take heavy metal into the spotlight with the song ‘Born to be Wild’. This style of music is identified by the extra long guitar solos, distortion and amplification of the beat and being very loud and lyrics are not sung but loudly shouted to extract excitement from the audiences. The genre is usually associated with more masculine and aggressive styles of musical performance, and targets a more niche demographic then genres such as pop or rap do.

POP MUSIC

Pop music has hugely dominated the media and has a massive global consumption, it is known as ‘popular music’ when not abbreviated.

It really began to hit its true polarity in the 1950’s; it orientated from rock music and became more of a soft rock.

The music is usually technically formed using software, it is mainly contracted by taking other music genres and combining them; to form pop such as dance music, rap, rock and even Latin music artists such as Jenifer Lopez are a good example for Latino pop.

These songs do not tend to have a long instrumental verse, but are easy to remember and have repetitive beats, choruses and hooks that are very catchy. Pop music has a reputation for being made, to hit sales and numbers, and not for being about the art of music but the global hits it attains, as well as the endorsements and the revenue the songs can accumulate.  It usually tends to be that it’s not the artist with the control in fact it the executive producers around the artists, that control their successes.

  

Location Recce Sheet

LOCATION RECCE SHEET

Activity at each Location.	Lighting Required? Position of sun? Clearance for shooting agreed with owners? Is there power available? Has access been agreed? Do the police/local council need to be informed?	Audio problems, such as traffic noise or planes frequently flying over?	Action taken to overcome each problem.
first location is on Lyden Hill, where I was filming the 1st, 2nd, 3rd and 6th shots for my film. The next location I would be filming at is the top of Coxhill Road, where I would be filming shot 4. Patrixbourne Road, is the next location i filmed this was for shots 8, 9 and 15. W.Norman Road, is the next location, it is for the filming of  shots 11 and 12. The marina the docks in Dover, where shot number 18. will be filmed.	I had to check the weather forecast for the week in advance, before filing in these locations, as the weather needed to be clear, blue sky's some clouds for definition.  The light on this field  is ambient, the same as  the first; but the sun would  be coming in from a  different angle, which is not  a drastic  problem. The accessibility is  cleared, and will be okay  to film. The lighting would Still be clear and ambient not sunny but the sky will be blue, I will be filming at around 4 pm so will need to watch out for the light fading, filming is cleared and accepted. The lighting needs to be corresponding to the other shots of an clear day with blue sky's ambient lighting, filming is accepted and cleared.  Again the lighting will be clear blue skys ambent location oudoors, filming accepeted public area.	The issues I would face is the accessibility as the filed is muddy, there is also a lot of traffic as the location is by the A2, as well as the parking quite being limited. The area is quite muddy, and the ground is uneven, difficult to get the camera still. The area is on grass and some shots are filmed by the river so camera needs to close to water without damage. The area might have people talking in the background.  The pathway by the marina, where I will be filming, can get quit a bit busy with people walking by.	To solve this I will  wear appropriate footwear, I  accesses Google maps to find an good  and near parking location, and the sound would not be a problem, as in the edit, the song would over lap it.  To solve this problem I would need to make sure that I position the tripod accordingly so that it is balanced and sturdy. To solve this I will have the camera secured tightly on the tripod, and make sure I do not directly place opposite the water. This problem will not effect my video as I have no people lip singing, so the sound can be cut in the edit, and over lapped with the song.  I need to make sure that I do not obstruct peoples way and stay, closely tight to the fence by the boats and film quickly and efficiently.
Signed:R.P	Print Name: Roxanne Poynter		Date: 12.10.13

Shooting Script

MUSIC VIDEO SHOOTING SCRIPT

Media Shooting Script: 1		Name: Roxanne Poynter
Group: singular		Project: Music Video
Shot No.	Description of Shot:    1. The scene will begin with a high angled camera shot of the sky, as the camera slowly pans down, the artist’s name: ‘Carroll’ will fade in & out. Then the same transition will occur with the name of the song: ‘Led Balloon’. This lasts for around 10 seconds then start panning down into the next shot.    2.   Once the camera has panned down from the previous shot, it stops  for about 3 seconds on a wide shot of the field for lyric ‘Wake Up In the morning’… 3. The then camera carriers on similar motion, panning right from field onto the tree,  slowly stops  for 2 seconds for type ‘Was a Feeling In my Head’ then the camera swirls right quickly.      4. The camera carries on quickly swirling from the right then slowing down for the next shot of another field. The camera stays still for around  3 seconds for the type ‘Just a casual swirl’ then I will add a transition fade for next the lyric: ‘Made of lies and led’ still in the same frame.  Then camera  slightly swirls/pan down right for the next shot (which is the gate).		Location: "Top of Lyden Hill, by the A2, Kent,  Kingdom. " "Top of Lyden Hill, by the A2, Kent,  Kingdom. " "Top of Lyden Hill, by the A2, Kent,  Kingdom. " "The top of Coxhill Road, just of the A2, Kent, United Kingdom."

Media Shooting Script: 2		Name: Roxanne Poynter
Group: singular		Project: Music Video
Shot No.	Description of Shot:    5. Still panning right from the previous shot of the filed, now onto the gate, for the lyric  ‘Always Heavier’ to appear across the gate in the edit.  The Camera then does a pan down onto the grass, then switches to other gate      6.The camera Pans up and left from the grass onto the next gate, then pans Left slowly for lyric ‘When It’s in a balloon’. The camera does a quick spin/swirl Left AT A HIGH ANGLE UPWARDS for the next shot.  7. Corresponding from previous camera shot, the camera begins at a high angle of the trees in Patrixbourne, the camera will then pan from the  Left down to the right  fairly quickly, for the next shot, which is a  wide shot of a field …		Location: "Top of Lyden Hill, by the A2, Kent,  Kingdom. " "Top of Lyden Hill, by the A2, Kent,  Kingdom. " "Patrixbourne Rd, Bridge, Canterbury, UK"

Media Shooting Script: 3		Name: Roxanne Poynter
Group: Singular		Project: Music Video
Shot No.	Description of Shot:    8. ...The camera then stays on the  field for around 3 seconds, so in the edit, the type ‘Spinning till the pale of the places that I know’ can appear. … then camera will slightly tilt up, for the next shot!   9. Camera slightly tilts down into a  still shot for around 3 seconds, for the type ‘None of Them Appeal to me now’  to appear in the edit.  The  Camera then pans left and tilts up for the next scene, of the castle view.       10. The camera then pans from the right down to the left, to capture a wide shot of Dover, on W Norman Road. Then the camera pans down towards the trees, for the next shot.      11...The  camera will then  pan up for about 3 seconds into the sky and will pan around getting shots of the sky, for ‘Sink from the sky that you’re falling from’ lyrics x2’		Location: "Patrixbourne Rd, Bridge, Canterbury, UK" "Patrixbourne Rd, Bridge, Canterbury, UK" "W Norman Rd, Dover, Kent, United Kingdom." W Norman Rd, Dover, Kent, United Kingdom."

Description of Shot:     12.Then maybe I might get some shots of  balloons in air floating up for the lyrics ‘like a led balloon.’ only if possible.     13. In the edit, I will use an image of  a bullet and add moving typography, for the lyrics ‘Silver like a bullet.’      14. Also in the edit I will add a still image of red lips, as it is good to have variations of shot types. This will be good for the lyrics ‘Red like your lips.’      15. Then I will have a  close up of my finger tips touching the water in the river. I then will pan the camera across, the river for the lyrics ‘Pull through the trigger with my finger tips.’

Location: "W Norman Rd, Dover, United Kingdom" "N/A"  "N/A"  "Patrixbourne Rd, Bridge, Canterbury, UK"

Media Shooting Script:5		Name: Roxanne Poynter
Group: Singular		Project: Music Video
Shot No.	Description of Shot:     16. The camera will then pan up from water for around 3 seconds, into a wide shot  of the harbour. And stays still capturing the scene of the marina boats for around 4 seconds; for the type’ ‘Land in Colorado it is something of a steer’ to fade in. The camera then quickly tilts up and pans left for the next shot.    17. The camera then pans left, from the previous shot and stays in a still shot for 6 seconds for the type ‘but that won’t compare to the heavy metal, way that I feel when I stuck around’ to fade in and out. The camera then pans UP into the sky.     18.   For the next shot the camera pans down from sky, into wide shot for around 4 seconds, this time for the lyrics ‘Without Settling Down’ to fade in and out in the edit.		Location: "The Marina, Union Street, Dover, England, United Kingdom." "The Marina, Union Street, Dover, England, United Kingdom." "2 / Esplanade, Dover, England, United Kingdom."